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Amazon raises Echo, Kindle, and Fire TV prices by up to 60 percent as memory costs climb

8/22/2026

DRAM and NAND flash are the components that set the cost floor beneath consumer electronics built to store and stream content.

When rates on those chips move up the supply chain, the pressure reaches device makers' income statements before it arrives at retail price tags.

Amazon has now passed that cost through, raising prices across its Echo, Kindle, Fire TV, and Eero product lines by as much as 60 percent.

In a statement given to Fortune, the company attributed the moves to significant increases in memory and storage component costs.