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The operative constraint in New York's new advertising law is a single classification: whether the person appearing in an ad is a human actor or a synthetic substitute.
Companies must disclose when they use a "synthetic performer" in place of a real human, and that obligation is now moving up the platform stack.
Amazon has begun cracking down on sellers who use AI-generated images, a direct response to the state mandate.
What the law classifies and why it reaches seller listings A synthetic performer, as New York frames it, is an AI-generated representation substituted for a human actor in advertising.
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