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The three-row SUV is the highest-capacity product configuration in the American family vehicle market, and it carries pricing power that two-row alternatives rarely match.
Buyers in that segment have few substitutes: if the need is for three rows of seating, a crossover or a wagon does not close the gap.
Brands that hold a competitive entry there capture volume that remains relatively stable across market cycles because the purchase is driven by a practical constraint rather than a discretionary preference.
Audi is moving into that bracket with the Q9, a three-row model the brand is adding to its U.S. lineup as part of a broader product push, after several consecutive quarters in which American sales have weakened.
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