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California Credit Union has launched a school supply drive across all of its branch locations, running in association with NBC4 and Telemundo 52's "Supporting Our Schools" back-to-school donation campaign.
The Glendale, California-based credit union is accepting donated school supplies at every branch, directing contributions toward local students.
The Drive Structure Every California Credit Union branch is participating as a collection point for the initiative, broadening the geographic reach of the NBC4 and Telemundo 52-backed campaign.
The dual-broadcaster partnership positions the drive to reach both English- and Spanish-speaking communities across the region — a distribution strategy that maps to the overlapping audiences of the two media partners.
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