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CALLED IT. Launches "Prediction Intelligence" Media Model at Forecasting-News Intersection

7/5/2026

London-based independent media company CALLED IT.

launched its "Prediction Intelligence" media model on June 30, 2026, staking a position at the intersection of forecasting and prediction markets as that asset class reshapes how news is produced and consumed.

The company frames its editorial proposition around three commitments: explaining every prediction, tracking every outcome, and holding every forecast accountable.

What "Prediction Intelligence" Actually Means The model is less a product launch than an editorial thesis — that prediction markets have matured to the point where they warrant dedicated journalistic infrastructure, not just occasional coverage.

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