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Cboe Global Markets, the exchange operator behind the VIX, has moved into prediction markets for the first time, launching a set of new products aimed at a sector it describes as fast growing.
The company framed the push as a direct response to consumer demand, extending a product development strategy that has increasingly centered on short-dated derivatives activity.
What Cboe Is Bringing to Market Cboe's entry marks the company's first formal presence in prediction markets — a category that has attracted significant retail and institutional attention in recent cycles.
The global markets operator has not traditionally competed in this space, making the launch a meaningful category expansion rather than an incremental product update.
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