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Chinese firm moves past Micron and Kioxia in NAND flash shipments, Counterpoint Research finds

8/16/2026

The bottleneck in NAND flash memory is always the same: stacked cell layers per die, converted into bits per wafer and then into cost per terabyte.

It is the metric that separates volume leaders from challengers, and it is the one on which Counterpoint Research now places a Chinese firm above both Micron and Kioxia in shipments.

Counterpoint Research, which tracks the NAND segment separately from the broader memory chip market, found that the segment is catching a demand lift from artificial intelligence workloads.

The same AI-driven pull has already moved through the DRAM segment, the faster, costlier working-memory tier that processors draw on directly during training and inference.

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