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The gap between a narrative forming and reaching mainstream coverage is where financial services firms absorb their worst reputational hits.
Cognito, the global communications agency for finance and technology, and AI firm DeepSeer are targeting that window with Predictive Intelligence, a new advisory service that aims to surface reputational risks and emerging narratives before they break through to general coverage.
What Predictive Intelligence does The service is built for financial services and technology firms.
Its core function is detection: identifying reputational risks and narrative trajectories at the point where response is still proactive rather than reactive.
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