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Elder financial exploitation operates on a structural information gap: older adults frequently lack timely access to the specific tactics being used against them, while the schemes targeting that population continue to evolve.
Fairway Home Mortgage moved to address that directly, announcing on July 15, 2026, the launch of Fairway SAFE, a nonprofit initiative built around education and advocacy to help seniors recognize and block financial scams.
The company is headquartered in Madison, Wis.
The mechanism Fairway SAFE targets Financial exploitation of seniors runs on authority mimicry and urgency pressure, applied to a population that financial institutions typically reach only at the point of a transaction.
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