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The mechanism behind any FIFA commercial initiative is membership consent.
FIFA operates through a confederation of governing bodies whose collective political weight determines whether major structural changes to the organization's commercial operations can actually proceed.
Governing bodies representing almost half of FIFA's membership have publicly criticized the organization's plan to launch a $20 billion commercial vehicle, a rebuke that places the proposal against substantial institutional resistance before it has cleared even early political hurdles.
What "almost half" means in practice Almost half is not a majority, but in FIFA's governance structure it is a bloc large enough to define the political terrain.
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