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The stratum corneum is the outermost layer of skin and the one that does the actual barrier work: it regulates transepidermal water loss through a matrix of ceramides, fatty acids, and cholesterol that, when disrupted, triggers the sensitization and dehydration cycles that have made barrier repair a core formulation category in mass skincare.
Nashville-based beauty founder Jasmanique Washington is entering that space directly.
Her brand FRM by Jasmanique will launch its flagship product, the FRM 01: Barrier Restore Cream, exclusively at Walmart this fall, in partnership with A1 LLC, as announced July 20, 2026.
Why Walmart changes the distribution math Specialty skincare retail filters the buyer pool before a product ever reaches a shelf.
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