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Sturgis, South Dakota holds 7,100 permanent residents. For 10 days each August, that number swells to roughly 500,000 riders.
That concentration is the mechanism behind Sturgis's product reveal gravity: when Harley-Davidson and Indian Motorcycle want maximum density of their core buyer at a single venue, both schedule debuts here.
OEM product calendar The 86th edition of the rally is underway, and Harley-Davidson is using it to debut the Deadwood motorcycle.
Motor Sports NewsWire described it as "a new model inspired in part by the post-war history of the Sturgis Rally." Indian Motorcycle is introducing the Chief Vintage Sturgis SD Edition, which Rider Magazine reported features classic two-tone Indian Motorcycle Red and Cream paint with a multicolored Indian Motorcycle headdress logo, and special badging drawn from Indian designs of the 1930s.
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