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The ESRB's hold over physical retail in 2009 was nearly total, giving the Entertainment Software Rating Board effective authority over how and when games could be publicly shown.
Valve found a way around that when the board blocked release of a Left 4 Dead 2 trailer. A former company writer has now confirmed, seventeen years after the fact, that the apparent leak was a deliberate move.
Chet Faliszek, who served as a writer at Valve, disclosed the maneuver in a newly posted video about cut lines from Left 4 Dead 2. He said: "for Left 4 Dead 2 with the ESRB...
we leaked our trailer ahead of time because they wouldn't let us release the trailer." The footage surfaced in 2009 and was reported as a genuine internal leak.
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