NewsNTech
Meta has banned advertisements from TikTok's Chinese parent company ByteDance across the United States and several other countries, a move that tightens the rivalry between the two social media operators.
The restriction took effect on Thursday and covers ads and paid marketing messages from ByteDance, as well as third-party advertisements that link to TikTok.
Christopher Sgro, a Meta spokesperson, told The Verge that the company does not have to run ads from a competitor whose goal is to pull people off its apps.
Sgro described declining promotional services to a competitor as a normal business practice across industries. Bloomberg first reported on the ban.
Keep reading