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The unit economics of vehicle manufacturing leave little room for price concessions.
Every dollar shaved from the sticker moves directly through to gross margin, because fixed costs in assembly, battery supply chains, and tooling do not compress when the selling price does.
That arithmetic caught up with Tesla in its latest results: shares fell 11% after the company's discount strategy visibly pressured profits.
Where the margin compression sits in the stack Automotive pricing is not a dial a manufacturer can turn freely.
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