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Veteran CFP Vern Hayden Publishes Book Confronting Client Trust in Financial Planning

7/6/2026

Hayden, CFP®, a financial planner based in Wilton, Connecticut, announced the release of his new book, "How Do I Know You Won't Steal My Money?", on June 30, 2026.

The book is described as a response to a blunt question that cuts to the heart of the advisor-client relationship — one the industry has historically struggled to answer plainly.

The Question That Defines the Business Hayden, characterized as an accomplished financial planner and industry trailblazer, built the book around a question clients plainly ask but advisors rarely address head-on.

The title is not a provocation — it is a verbatim distillation of the trust problem that sits at the foundation of every advisory engagement.

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