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X overhauls creator payouts with impression-gated Original Content Rewards

8/9/2026

The mechanism a platform uses to count an impression determines who actually gets paid.

X is replacing its long-revised, contentious revenue-sharing program with a new structure called Original Content Rewards, set to launch September 8th.

The change redraws the eligibility floor and narrows the definition of a countable view to a specific slice of Premium subscriber traffic. The new eligibility wall Two thresholds must be cleared simultaneously.

A creator needs at least 500 verified followers and at least 500,000 Home Timeline impressions from verified users in the last 90 days. Neither metric alone qualifies anyone.

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