Apple has revealed a new brand identity for Apple Music, adopting the company's current Liquid Glass design language. The visual update aligns the streaming service with the aesthetic standards Apple is applying across its ecosystem. While the rebrand follows a predictable design trajectory, the company released a behind-the-scenes video documenting the process. This footage highlighted the human craftsmanship involved in creating the new visual assets. The emphasis on manual creation stands out against the backdrop of rapid artificial intelligence integration in media production. The release underscores a deliberate choice to prioritize human-made design elements for the platform's core branding. Apple Music's new look marks a specific shift in how the service presents itself to users. The adoption of Liquid Glass signals continuity with recent software updates rather than a radical departure from established visual norms.
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