Exchange Traded Concepts, LLC (ETC) and PurePlay ETFs launched the PurePlay Nvidia Ecosystem Picks & Shovels Index ETF on Nasdaq under the ticker NVPS on June 18, 2026. The fund is structured as a passive exchange-traded fund designed to track the total return of an index tied to the Nvidia ecosystem. Oklahoma City-based ETC serves as the fund's issuer.
What the Fund Targets
The "picks and shovels" framing embedded in the fund's name signals an intent to capture infrastructure-layer exposure — companies that supply the ecosystem around Nvidia rather than Nvidia itself. That positioning, taken directly from the fund's own branding, distinguishes NVPS from straightforward single-stock or broad semiconductor plays. The passive structure means the fund tracks an index rather than relying on active manager discretion.
ETC and PurePlay ETFs
Exchange Traded Concepts is an Oklahoma City firm that operates as a white-label ETF platform, bringing index-based products to market under third-party brand partnerships. PurePlay ETFs is listed as the co-party on the launch. The NVPS offering follows the pattern ETC has established across other thematic product launches: an index provider or brand partner develops the thesis; ETC handles the fund infrastructure and brings it to a listed exchange.
What the Source Leaves Open
The press release summary, as distributed, does not disclose the full name of the underlying index, the fund's expense ratio, its initial assets under management, or a specific list of eligible constituents. Portfolio managers evaluating NVPS for a sleeve allocation will want the full prospectus — particularly the index methodology and reconstitution rules — before drawing conclusions about concentration risk or liquidity. Those documents would be filed with the SEC concurrent with or following the June 18 launch date.
NVPS trades on Nasdaq. ETC and PurePlay ETFs have not been quoted in the available source text with additional commentary on the fund's strategy or target investor base.