Instagram announced Wednesday that its Edits application will incorporate an AI "creative assistant" designed to provide creators with feedback on their content. The feature is part of a broader trend of social media platforms integrating built-in artificial intelligence tools to guide user engagement.
The assistant functions by accessing data from a user's Instagram account to generate specific suggestions for improvement. Creators can pose open-ended questions to the tool, including inquiries about current trends on the platform, the performance differences between specific videos, and which pieces of content have resonated most with their audience.
To produce these insights, the system analyzes various metrics, including likes, views, video retention rates, and shares. By synthesizing this data, the assistant aims to help creators understand what drives viewer interaction. Instagram is positioning this tool as a standalone addition to its Edits app, distinct from its main social networking interface but directly linked to account performance data.