Meta and OpenAI will attempt to launch dedicated AI devices over the next year, a shift following the sector's recent struggles in hardware markets. Both companies are reportedly betting on a similar strategy: testing consumer appetite for physical hardware through cutesy software agents. The tech industry has long viewed hardware as difficult to execute, and dedicated AI devices such as the Friend and Humane AI Pin have primarily inspired frustration and backlash. This public reaction may intensify as anger against artificial intelligence grows. Despite these challenges, Meta and OpenAI are proceeding with their plans. OpenAI is collaborating with former Apple designer Jony Ive on its hardware efforts.