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Tetef, a long-time events producer, is launching a craft festival inside a former Joann store, funded by $24,000 she saved for the project.
The format she is building puts participation at the center: attendees seated, making things together — a tactile, communal model that inverts the passive-audience structure of most live events.
A Former Retailer's Footprint, Repurposed The venue is not incidental.
A former Joann location carries a built-in consumer association with craft supply, and Tetef is stepping into that footprint deliberately rather than against it.
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