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Meta launches paid Muse Wonder AI model to drive new revenue

10/12/2026

Meta has released Muse Wonder, its newest artificial intelligence model, positioning it as the most advanced option for powering digital assistants.

The model is not free; users of the Muse personal agent app must subscribe to a monthly plan costing either $20 or $100 to access it.

This move highlights Meta's push to generate new revenue from AI services beyond its core online advertising business.

Alexandr Wang, Meta's AI chief, stated in a Monday interview that the company developed Muse Wonder, which carried the internal codename Watermelon, to enhance the capabilities of personal and professional agents.

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