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The clan layer is the retention engine in mobile strategy gaming.
Clash of Clans, the Supercell title with more than 2 billion downloads, has built its player base on that mechanic across at least a decade of operation, and it is precisely how the game first acquired a cohort of WWE talent.
The second WWE crossover inside Clash of Clans converts that history into its central event mechanic: the "Search for Cena" asks the global player base to locate John Cena's base, raid it, and post a three-star result.
The event runs through September 30.
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