Apple has opened preorders for the HomeView, a seven-inch smart display priced at $299 that serves as a control hub for smart home devices. The device features a squircle design and mounts to a speaker base, which customers can optionally include at checkout. The Verge describes the HomeView as the centerpiece of Apple's push into the home market, noting its ability to manage a host of connected technology. Beyond home control, the display supports FaceTime calls, music playback controls, recipes, and various widgets. The product is available in multiple colors and launches on Friday, November 13th. The Verge suggests the HomeView is likely to be a popular holiday gift.