Fortune reported this week that Microsoft's next-generation Xbox console is projected to cost between $1,200 and $1,800 upon its arrival in 2028. The publication cited Microsoft insiders for the pricing estimate, which significantly exceeds the cost of current hardware. Former Microsoft executive Mike Ybarra commented on the projected price point, stating, "I wouldn't release it at all." The report also references a previous statement by former Xbox head Phil Spencer acknowledging that consumers would not pay such high prices for the next generation of consoles. The Verge notes that Microsoft has publicly acknowledged the price sensitivity of its customer base in the past.