JustWatch has launched JustWatch TV, a new streaming service that expands the company's role from a search engine for existing platforms to a direct content provider. The service, which follows an announcement of plans to enter the streaming market last month, is available today in 12 markets including the US, Canada, France, Italy, Australia, and the UK.

The platform offers three distinct access models: an ad-supported free subscription, an ad-free paid subscription, and movie rentals. JustWatch TV is accessible through the company's existing mobile applications and website. The service aggregates content from 30 global partners, a group that includes Bleecker Street, Cineverse, and Fremantle.