Spotify has begun rolling out its podcast Memberships feature in 34 regions. This enables creators to charge fans for access to exclusive content. The platform announced the subscription option in May. It is now available for users to subscribe and pay directly on a podcast's Spotify page.
Podcasters can use the tool to offer benefits such as additional content, early access, bonus episodes, and reduced ads behind a paywall. Creators retain control over pricing options. They can bundle various perks across multiple subscriptions. Spotify states that the process allows users to access these exclusive benefits in just a few taps.